According to the DPP Media CTO Survey 2024, not a single CTO surveyed relies primarily on in-house development to build and manage their software. Instead, most are adopting a hybrid approach, combining different sourcing models to balance control, cost, and agility.
As the media landscape continues to evolve, adaptability and efficiency have become essential. That’s where Levira’s media services come in delivering flexible, scalable solutions that grow with your needs, without the complexity of full in-house development.
It will be fascinating to see how these trends develop when the next DPP survey is released later this year.
In the meantime, explore our report on Agility in Media Tech, published at IBC - International Broadcasting Convention 2025 and produced by Lorenzo Zanni - a must-read for anyone navigating today’s fast-changing media ecosystem. Click here to read.
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